Great Wolf Resorts
Guest Experiences

Location: Nationwide
Year: 2021-Present
Status: Ongoing
Category: Hospitality, Restaurant, Retail
Services: Architecture, Interiors

 SEEK has reimagined the guest experience at multiple Great Wolf Resorts nationwide, concentrating on the interior architecture and visual identity of their retail brands. Our design philosophy emphasizes creating authentic, dynamic spaces inspired by nature, seamlessly blending with the existing lodge aesthetics. These innovative designs have transformed Great Wolf's branded amenities—including dining, retail, and entertainment—into fully immersive spatial environments. Our approach extends beyond the renowned indoor waterparks, aiming to craft novel spatial interactions that elevate the guest’s overall stay.

To achieve this, we've employed a diverse palette of materials and colors, utilizing new abstract forms to define a fresh interior architecture and enhance circulation. This meticulous integration of Great Wolf's themed elements fosters a cohesive and engaging experience. For attractions like MagiQuest, the in-lodge interactive game, and various food and beverage offerings, we've developed a "forest trail" concept. This narrative approach unifies the different themed environments, guiding guests on a journey of discovery and transforming standard hotel amenities into captivating, interconnected experiences.





SEEK   x   Great Wolf Lodge Projects



Grand Mound, WA

Anaheim, CA

Dallas / Grapevine, TX

Colorado Springs, CO

Scottsdale, AZ

Kansas City, KS


Wisconsin Dells, WI

Mason, OH




Minneapolis, MN

Wisconsin  Dells, WI

Traverse City, MI

Boston / Fitchburg, MA

Pocono Mountains, PA

Baltimore / Perryville, MD

Concord, NC

Atlanta / LaGrange, GA














            
Baltimore / Perryville, MD
      
Grand Mound, WA
      
Grand Mound, WA
    
Dallas / Grapevine, TX
      




MagiQuest Marketplace

 The MagiQuest Marketplace at Great Wolf Lodge serves as the starting point for its immersive, real-life gaming experience that transports players to the enchanting world of Vellara. Designed by SEEK, the retail space engages players as they begin their quests, choose their tribe and select magic wands and accessories. Within this themed environment, captivating wall displays, custom retail fixtures, and a centralized swirling wand display set the stage for an unforgettable gaming adventure.












Cincinnati / Mason, OH
      
Grand Mound, WA
      
Minneapolis, MN
      
Grapevine, TX
      
Grapevine, TX
      




Wood’s End Creamery

 Wood's End Creamery is a delightful escape for Great Wolf guests seeking sweet treats after a day of waterpark thrills. The inviting space features pastel hues and warm wood waffle wall paneling, creating a cheerful and comforting atmosphere. Custom ice cream lighting sconces and playful wolf and ice cream wall art add whimsical touches and build anticipation as guests create their own delectable desserts.












  
Grand Mound, WA
      
Grand Mound, WA
     
Grand Mound, WA
     
Cincinnati / Mason, OH
      
Cincinnati / Mason, OH
      
Cincinnati / Mason, OH
            




Hungry As A Wolf
  The reinvented Hungry As A Wolf now offers a modern, inviting space where guests can enjoy fresh pizzas, pastas, and salads during their adventures. The contemporary design by SEEK features whitewashed brick walls and warm, red-stained wood accents, creating a rustic yet modern ambiance. A custom-painted wolf mural adds a playful touch to enhance the overall dining experience. These revitalized spaces have been introduced in renovations at Great Wolf Lodges to provide a welcoming and comfortable casual dining atmosphere, perfect for families and friends to gather and refuel.












                                         




Northern Lights Arcade
Redemption Counter

 The Northern Lights Arcade at Great Wolf Lodge has elevated its prize redemption experience through a series of modular, adaptable retail displays designed by SEEK. By merging natural materials like wood with high-tech elements such as laminates and glowing fluorescent acrylic, the design evokes the mesmerizing aurora borealis in the night sky, transforming the act of redeeming prizes into a captivating and memorable experience.












                       




The Grounds Game Den by Topgolf

 The Magiquest store is the starting point for the in-lodge real life gaming experience that transports you to the world of Vellara. Players begin their quests in an immersive retail space where one finds their tribe and selects their magi wand and accessories. Located nearby is the Source Tree,  a mythical tree that upholds the health of Vellara. SEEK has created a collection of retail objects from wall displays to custom displays and a centralized swirling wand display












                 




Hungry Wolf Food Hall

 The Magiquest store is the starting point for the in-lodge real life gaming experience that transports you to the world of Vellara. Players begin their quests in an immersive retail space where one finds their tribe and selects their magi wand and accessories. Located nearby is the Source Tree,  a mythical tree that upholds the health of Vellara. SEEK has created a collection of retail objects from wall displays to custom displays and a centralized swirling wand display












                 




Oliver’s Mining Company

 SEEK has transformed the retail experience at Oliver's Mining Company into an immersive mineshaft adventure. The journey begins at the central water tower mining sluice, where guests sift through rough materials to uncover hidden treasures. Interactive sorting stations with lightbox identification trays invite further exploration, allowing guests to categorize and learn about their geological discoveries. The adventure culminates in the mineshaft discovery area, where young geologists can deepen their understanding of their finds and the mining process.










Charlotte / Concord, NC
      
Charlotte / Concord, NC
      
Charlotte / Concord, NC
      
Dallas / Grapevine, TX
      




Laser Trail / The Virtual Frontier
Lobby

 Two of Great Wolf Lodge’s most exciting immersive entertainment experiences, the Laser Trail and the Virtual Frontier, begin in a unified lobby space. Whether it’s dodging lasers in a thrilling game of laser tag or a virtual reality MagiQuest experience, this intriguing themed space blends reception and queuing and acts as a portal to these out-of-this-world virtual reality gaming adventures.













Charlotte / Concord, NC
      
Charlotte / Concord, NC
      
Wisconsin Dells, WI
      




The Watering Hole
Waterpark Bar

 Our design for the renovation of select Watering Hole bars enhances the guest experience inside Great Wolf Lodge’s indoor waterparks. This inviting retreat offers a rustic haven where guests can unwind and recharge amidst the excitement. The redesigned spaces expand the bar’s capacity while improving accessibility an d a creating a captivating visual presence. Guests can savor refreshing beverages and delectable snacks while surrounded by activity of the waterpark, a perfect balance of adventure and relaxation.












SEEK DESIGN  +  ARCHITECTURE
    

312.761.8174
hello@seek.design
935 W Chestnut St Suite 470
Chicago, Illinois 60642